Serenity Bait Co. Naples

About this shop

Serenity Bait Co. is a family-owned and operated local fishing staple with storefronts located in Naples at 2365 Davis Blvd and Marco Island at 705 E Elkcam Cir. Renowned for its friendly atmosphere and accommodating staff, the shop caters to both inshore backcountry anglers and offshore deep-sea fishermen by stocking dealer-direct Daiwa products, specialty terminal tackle, and custom-designed long-lasting bait pens. The shop opens early in the morning seven days a week, making it a reliable stop for anglers to load up on equipment and pick up valuable local hotspot tips before heading out on the water.

The premier attraction at Serenity Bait Co. is its massive live saltwater holding systems, which scale over 5,000 gallons to ensure maximum freshness and health. Anglers can find a robust variety of live baits on rotation, including shrimp, pinfish, pilchards, mullet, fiddler crabs, pass crabs, and even large freshwater shiners for targeting big bass. Backed by an extensive inventory of high-quality frozen bait options like crabs and grunts, the company frequently catches its own stock to guarantee high-grade performance that helps local fishermen consistently secure their daily limit.